SUCCESS STORY - PINGU ENGLISH
BritCham Cambodia's work with Linguaphone Group resulted in a large scale win for the Business Services team in March 2018.
Linguaphone Group are a global language training provider operating under the international brand names of Pingu’s English and Direct English, with over 110 years in the language training market and operating in over 40 countries worldwide. Their unique English language programme is based on the popular children's series Pingu is now expanding into Cambodia.
Sarah McAllister, Head of Marketing (New Business) for Linguaphone Group spoke to the UK Asean Business Council about the expansion.
"The support of the DIT (or UKTI as it was) and their delivery partners, the Chambers of Commerce across the ASEAN region, has been critical to our success.
Even with our heritage in the global language training market, these agencies have had the kudos and influence to get us in front of senior decision-makers of reputable companies and entrepreneurs.
Through hard work, diligence, and patience on both sides, we have signed exclusive partners in Thailand, Indonesia and Cambodia through this route. The latest was in June 2017 where we appointed Sok Im Holding as our exclusive Master License partner for Pingu’s English across Cambodia. This Cambodian-based holding company has investments across a diverse range of key growth sectors. And crucially they have extensive experience of managing international brands, as well as building substantial businesses from scratch. Pingu’s English Cambodia are just finishing building and designing their first Pingu’s English School which will open in central Phnom Penh in the Spring. Once that’s established they’ll start offering Unit Licensing opportunities to Cambodian investors, before planning further corporately owned schools across Cambodia.""
SUCCESS STORY - KENDAL NUTRICARE
BritCham Cambodia’s work with Kendal Nutricare and Angkor Davann resulted in a large win for the Business Services team in April 2018.
For over 55 years the Kendal Nutricare factory has produced for famous brands such as GSK, Boots, Meiji, Nutricia, United Pharmaceuticals, Hero and H J Heinz,. Kendal Nutricare is managed by an experienced team and is supported by highly qualified process engineers, operative technicians, laboratory microbiologists and research scientists. Many of our team have over 25 years’ experience in the health care industry.
Through our “Export is Great” website (https://trade.great.gov.uk/?lang=en-gb), we have assisted Angkor Davann, a Cambodian Import/Export company who were looking to import high quality infant formula to Cambodia, in the search for a manufacturer in the UK.
The Chamber has identified afterward potentials manufacturers of infant formula in the UK before selecting Kendal Nutricare due to their experience and global presence worldwide.
After months of negotiations between the 2 parties, Angkor Davann and Kendal Nutricare has officially signed up to work with each other in the upcoming years. Due to this success, the Chamber has help importing a new UK brand into the Cambodian Market.